5 steps to designing a cohesive brand identity

As a business owner, it's essential to create a cohesive brand identity across all marketing materials. In our previous blog post, we talked about how a consistent look and feel can help you establish your brand in the minds of potential customers, build trust, and make a lasting impression. In this blog post, we'll explore how Humid can help you create a cohesive brand identity across all of your marketing materials.

Your brand needs depth

First and foremost, it's important to start with your brand's core values and personality. In our online briefing form, we ask basic questions that uncover what your brand stands for, and how do you want to be perceived by potential customers? It’s important to take some time to think about your brand's voice, tone, and visual style. These elements will help guide us for the foundations of your brand identity. If you're unsure what these are for your brand, we can help discover this with a brand strategy workshop.

Giving your personality and values an identity

Once you've established your brand's core values and personality, it's time for us to develop your brand logo and visual guidelines that will be used across all marketing materials. This includes your colour palette, typography, and any other visual elements that are unique to your brand and communicate your brand values and personality. These guidelines are comprehensive and specific, outlining exactly how these elements should be used in different contexts.

Building your brand language

When creating your visual guidelines, we consider how these elements will translate across different marketing materials. For example, your logo may need to be resized or adapted for use on social media platforms or printed materials. We consider how your brand's visual identity will translate across various mediums, and make sure your guidelines are flexible enough to accommodate these different contexts.

Stay consistent

Another key element of creating a cohesive brand identity is consistency. We ensure that all of your marketing materials adhere to the visual guidelines that have been established. This means using the same colour palette, typography, and visual elements across all channels, including your website, social media profiles, business cards, and other printed materials.

Update as you evolve

Finally, it's important to regularly review and update your brand guidelines as your business grows and evolves. Your brand's personality and visual identity may change over time, and it's important to ensure that your marketing materials reflect these changes. If updates are needed, we can help tweak your brand guidelines to ensure that your brand's identity remains consistent and relevant.

In conclusion, creating a cohesive brand identity across all marketing materials is essential for small businesses looking to establish themselves in a crowded marketplace. By starting with your brand's core values and personality, creating comprehensive visual guidelines, ensuring consistency across all channels, and regularly reviewing and updating your brand guidelines, we can help you create a strong, recognisable brand identity that resonates with potential customers and sets your business apart from the competition.