Flair is more than just a florist, they are artists creating unforgettable experiences with the power of flowers. Their modern and innovative approach challenges traditional floral methods, producing everything from simple bouquets to multi-metre high sculptures that fill entire rooms, revolutionising the floral industry for over 20 years.

I worked closely with the owner to understand her business and her passion and drive for the industry. From this, I constructed the identity around the idea that flowers are the centrepiece to all of lifes most memorable moments. To compliment the direction, all design was inspired by old-fashioned hard cover novels.