Anticity
Art direction for a beauty product
Anticity®, is a luxurious beauty range that is scientifically formulated to alleviate and protect skin against pollutants and cellular damage.
Proudly Australian made and owned, Anticity® harnesses the power of precious gemstones such as Diamond and Sapphire to enhance your skin’s ability to repair and counteract modern day living.
To bring the client's vision to life, I collaborated with Square-i photographer James Goss, styling and directing each shot. Beginning with concept drawings of each composition, I then sourced the necessary materials and objects to construct the sets. During the shoot, I arranged each scene, while James expertly fine-tuned the lighting to bring out the best in each set.
Concept drawings
Concept drawings are the foundation of any successful design project, helping to visually communicate ideas and shape the direction of the final product.
Styling
Set styling is a critical component of visual storytelling, elevating the overall aesthetic. We sourced items in-store and online that were used in the styling of each set.
Art direction
Collaborating closely with the photographer, we meticulously styled each set, from lighting and background details to camera angles, to achieve a flawless and high-end look in the final images.